![]() So that made me question whether that was the right way to do it. I think Ton Fredericks touched on what I was already doing, which was typing in the HEX code and letting Adobe convert it. When I type in the HEX codes for colors that we do have a PMS match and a CMYK value, I get different values than what is provided. I'm trying to figure out how to convert those colors for printing, and so I figured someone in the world would have already come up with a good process for taking a HEX color and finding a good color match in CMYK. We have been given mostly HEX colors to use - which are very light - so that leaves us in the lurch for printing our large format tradeshows and other things like ads and brochures. ![]() What I am trying to accomplish: we have a new brand that was only thought of for digital. The color settings were not something I thought about in-depth so maybe that's where I can get clarity. Let's go back and ask what exactly are you trying to accomplish? You could use one of the old school profiles, like US Sheetfed Coated or US Web Coated (which for some reason is still Adobe's default), but they were measured years ago from older print technology where a larger amount of press gain was inherent in the work flow they're not that accurate these days.īesides, some high-end printers that know what they're doing may want you to use a specific profile or provide you with one of their own that is more accurate with THEIR presses/paper stock combo.Īs you can see, there are MANY variables here. If you're looking for typical offset CMYK values printable today on a coated stock on a modern press with modern direct to plate workflow, select something like GRACOL or FOGRA39 for a coated sheet. HEX numbers used in HTML for the web typically assume an sRGB (the default), so that's the profile you want your apps/document to be assigned even before you convert to CMYK.Īs for the the CMYK side, you can assign a "typical" CMYK profile in your apps/document, but which one to use? Are you printing to a coated paper or an uncoated paper are you printing using offset inks or inkjet inks, etc etc etc. For you to set up a consistent conversion you need to set your apps/documents Colour Settings to match what you expect to see on the web. if its being used in an sRGB workspace or an AdobeRGB workspace, etc. ![]() FF0000 = 255R 0G 0B = Red, and even these will look different in different RGB workspaces e.g. But if you were give a bunch of HEX codes first, with no cross reference to a Pantone colour, you're guess is as good as What you need to remember is that HEX codes (and RGB) are just a set of numbers. Since you are talking about a branding situation, and you want to specify standard HTML codes, you can always standarize based on Pantone's published values. In reverse, there isn't necessarily a good way to reverse-match in Pantone ink to any HEX/RGB colour. Your opinion might be different, and your apps, depending on the colour management settings, will see it differently, too. Pantone's HEX values are based on their opinion as to what their Pantone 165 will look in sRGB mode. Any colorspace used in the digital word, be it RGB or, worse, CMYK is a much smaller colorspace, so any HEX/RGB, whether Pantone defines it or not, amounts to the "closest" match to that Lab measurement in that colorspace. Hence, The Pantone spot libraries used in apps are based on an actual reading of that ink colour on a printed page using a spectrophotometer, measured in the Lab colorspace (which includes the range of all spectral light a human eyey can generally perceive). A Pantone spot colour (as mentioned before) is an actual custom mixture of ink.
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